Forward Heating and Cooling

Forward Heating and Cooling installed a new Carrier furnace in my house in early November, 2022 (also scheduled to have the AC replaced in the spring). I obtained four quotes from various Madison-area HVAC contractors, to include a couple of the big names. I went with Forward Heating and Cooling for a number of reasons. Sam, the owner, was extremely knowledgeable and was primarily concerned with making sure I had the right equipment for my needs. He answered all of my questions and provided helpful, pertinent technical information to help me make my equipment decisions. His quote came in well below the other companies and he didn't try to upsell me or provided unneeded services/add-ons. He was able to install the furnace withing a few days. The installation was done quickly and they cleaned up after they were done. Now that I've had the furnace in for two months over a really cold spell, I can see Sam made the right calls on the furnace size/type. I really could not have asked for anything more in an HVAC contractor. I highly recommend Sam and Forward Heating and Cooling.

Sam and his crew did a fantastic job with our furnace, water heater, and AC installation. He was extremely patient with us as we worked out our conversion to natural gas, and gave us great advice along the way. It was invaluable to have personal service from someone like him and his team. I can't recommend them more! Thanks guys!

Our furnace was not working and Nate came to the rescue! Despite the first snow and a commute Nate was on time at 7:30 am! He was friendly and very polite! Even offered to take his shoes off with the snow. He was very knowledgeable with our furnace. He got us back up and running. I would definitely recommend Forward Heating and Cooling! Thanks Nate for getting us warm again!

Sam was awesome! We got three quotes and Sam's price was much lower than the other two. Sam and team installed a top brand (Carrier) unit. Sam was very timely on responses (usually with in a few hours) and kept his promises. Would recommend Forward to everyone interested in HVAC services of any kind.

Sam did a great job of getting our furnace up and running again on a very cold wintry night. He came within a couple hours of my call (he was out servicing others), diagnosed and fixed the problem quickly and didn't unfairly gouge me even though I called him later on a Friday night. He was very pleasant and communicative from start to finish. I'd give him more stars if I could. P.S. he was Covid careful and wore a mask which we appreciated.

Reached out after our boiler died. Worked with Sam and he was immediately responsive, flexible with scheduling and punctual. He gave me a thorough run down on what we could do in our old farm house with great deal and consideration for the final look. He was timely with the follow up quote and I greatly appreciated it. The bid and timelines were very reasonable.

Sam installed a geothermal system for us. Two years in, we can't say enough good things about the system and working with Sam. He was easy to work with, a good communicator, and very responsive. It was a big remodel project and required some creative work to tie the new and old parts of the house together. Even in the coldest days of winter, it's kept our house right at the set temperature. I would definitely work with Sam again.

My experience working with Forward Heating and Cooling was five stars. Sam returned my call right away to schedule an in home estimate, as well as provide solutions to reduce costs on the project. I was given a date of when the work was going to happen and it was done and looked fantastic. Not only did Sam do a great job, he’s a top notch guy. I will definitely contact Forward Heating and Cooling for any future HVAC needs and would refer others to contact, as well.

More than five star services!!. My AC was suddenly broken down last Monday so I called a number of HVAC contractors in Madison. Most contractors were fully booked for a week and gave us high priced quotes with cheaper brand AC units. We finally reached to Sam and he was willing to adjust his schedule to replace our AC next day and gave us a very reasonable amount of quote with a Carrier unit. He came to my house at the agreed time and did a great installation service. I cannot be happier with his service and recommend his service to anyone who needs HVAC services.

Sam Jones/Forward Heating and Cooling installed a geothermal system in my home.

You'll not find a contractor as reliable and responsive as Sam Jones. Great work ethic, doesn't cut corners, extraordinarily responsive- always calls or texts me back usually within an hour or two. Meticulous, trustworthy, and very reasonable. Obviously, I can't say enough good things.